Apple Event (September 2017) Live Roundup

For those who may not be able to attend or watch the Apple Special Event live today, here is a quick recap on all the new product announcements in this event:

apple event steve jobs theater

Apple Watch Series 3

Screen Shot 2017-09-13 at 1.31.03 AM

  • Built-in cellular for phone calls and music streaming
  • The new dual-core processor is 70% faster than predecessor
  • New W2 Chip is 85% faster on Wi-fi, 50% more power efficient
  • Integrated SIM card
  • Same size as Apple Watch Series 2
  • New nylon Sport Loop band
  • New Hermès and Nike bands
  • Added Gray Ceramic finish Apple Watch Edition
  • Cellular version costs $329; pre-order starts on September 15

Apple TV 4K

apple tc 4k

  • Supports 4K High Dynamic Range (HDR10) and Dolby Vision
  • A10X Fusion Chip with 2x CPU performance and 4x GPU performance
  • 4K movies same price as HD on iTunes
  • Automatic upgrade on purchase to 4K HDR without additional charge

iPhone 8 and 8 Plus

Screen Shot 2017-09-13 at 2.16.35 AM.png

  • New Glass-on-Glass design with Aerospace-grade aluminum frame
  • Silver, Space Gray, and new Gold finish

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  • New Retina HD Display with True-tone technology
  • Available in 4.7″ inch and 5.5 inch
  • 25% louder stereo speaker
  • A11 Bionic 64-bit Six-Core, 25% faster than A10, 30% faster GPU

Screen Shot 2017-09-13 at 2.05.45 AM

  • Improved camera with new color filters
  • Real-time Portrait Lighting
  • Supports video recording at 4K 60 fps, 1080p HD 240fps
  • Calibrated for Augmented Reality

Screen Shot 2017-09-13 at 2.14.18 AM.png

  • Bluetooth 5.0
  • Supports Wireless Charging with Qi open wireless standard
  • Available with 64GB and 256GB storage options

iPhone X

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  • Edge-to-edge display
  • Glass-on-glass design
  • Surgical-grade stainless steel frame
  • Water and dust resistant
  • Available in Black and White color options

Screen Shot 2017-09-13 at 2.20.33 AM.png

  • 5.8″ Super Retina OLED Display with 2436×1125 resolution and 458 ppi
  • HDR display
  • True Tone display
  • Tap-to-wake the screen
  • Side button to invoke Siri and Apple Pay
  • Face ID unlock with TrueDepth Camera System
  • A11 Bionic neural engine specialized built for machine learning
  • Face ID is 20x more secure than Touch ID
  • TrueDepth Camera Controls Animoji and share in iMessage
  • Dual Optical Image Stabilization (OIS) on both rear-facing camera lens
  • Quad-LED True Tone flash
  • Portrait mode and Portrait Lighting on front-facing camera

Screen Shot 2017-09-13 at 2.45.38 AM.png

  • Supports Qi Wireless charging
  • AirPower accessories coming in 2018

Screen Shot 2017-09-13 at 2.50.43 AM

  • Available in 64GB and 256GB storage options
  • Pre-order starts on 27 October and ships on 3 November
  • Price starts from US$999

What do you think about the new hardware especially the iPhone X? Let us know in the comments.


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