LUNATIK has almost got funded for their flagship Epik Apple Watch Kit on KickStarter, which backers pledging $100 to $150 for each reward. But expected delivery will be only in September for 42mm model only, with no word on ETA for 38mm ones. However, there have already been possible knockoffs available on multiple B2C sites like Amazon, Aliexpress and even eBay with price tags ranging 60-80% off from the KickStarter listed price, with multiple color and band options available.
The quality of materials used could be the most concerned part. A normal consumer may not be able to distinguish if the case are the metal band are made of a premium performance aircraft-grade aluminum. The silicone band, on the other hand, may not be significantly different from what you would normally expect.
But from what could be seen from the photos on the ports cut-outs, screws and overall appearance of the metallic case, it is hard to distinguish, at least, from a distanced snapshot. Only one feature could be spotted is on the Digital Crown cover. The knockoff one has major flaws which looks significantly less precise than LunaTik showed in their photos.
Additionally and more importantly, this may not be the final design from Lunatik as they should be continuously tweaking for perfection and per requests.
Last but not least, an interesting point brought up a comment reveals that Lunatik has yet able to deliver their flagship case for iPhone 6/6 Plus while iPhone 6s and 6s Plus is just a few months away from now.
Overall speaking, it is very hard to eliminate knockoff products from the global consumer market. But such may not only serve as an alert on potential production or design leak issue, but also, only if the quality gets close, to customers on the premium price that they could have been charged for a good profit margin. Meanwhile, it could be appealing to early adopters to save 4-month wait or cashing in hundred bucks. Nevertheless, it is crucial to emphasize the current and only official channel to get the genuine, best quality LUNATIK Epik Apple Watch Kit is on KickStarter.
The photos shown are only for your own judgement. Please do support the genuine products not only that the designers and team behind have spent numerous effort to make it happen, but also protect yourself from getting low quality items without your cash back.